Dan Vivek Nathan (U.K)
Author
Description
“Entrepreneurship Education Enriches Entrepreneurial Management in Digital Age” is a simple, concise approach to entrepreneurship education and entrepreneurial management that provides numerous recommendations and encouragement to entrepreneurs as well as students of entrepreneurship education, lecturers, and professors to pursue in today's digital age.
The key message of the book is that entrepreneurship education enhances entrepreneurial management...
Author
Description
Written specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing.
The trademarks/brand names of most companies/businesses...
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